Branding: A Day in The Life

It is always interesting to hear what our peers daily habits are, specifically surrounding social media and technology. This information is not only intriguing, but extremely useful in the marketing industry. With that said- what sites and applications do I use most often?

My Most Common Apps and Sites

While I know it is not ideal (and I promise I’m working on it), the second I wake up I pick up my phone. The first few applications are all social media. For example, Instagram, Facebook, and TikTok. Instagram and Facebook are very similar, as they are simply a digital photo album that you can share with others. Not only are photos posted, but so are videos, just as a way to update friends and family on your current life experiences. TikTok is similar, however it is mostly focused on watching videos posted by strangers, and sometimes friends.

Other than social media, I also go to Amazon. I like to click through and see what new products I might be interested, as well as the price of everything. Something else I use very frequently is the Oura app. This is an app that is synced to a ring that I wear. This ring collects data such as sleep, activity, heart rate, stress levels, etc. It lets me know what days I should prioritize rest, and what days I can push myself a little extra.

Emotional Reactions

I have found that social media comes with mixed emotions. Overall, I hve a negative reaction. While it does satisfy my brains dopamine thirst, it also leaves me feeling like I have wasted my time getting sucked into the lives of other people. TikTok especially has this feeling, as it is cluttered with ads, some even undisclosed. It leaves me feeling like there is nothing that can be trusted, which is a rather discouraging feeling.

On the other hand, I do often find funny content that makes me giggle, in those times I love sharing the posts with my friends. There is also a lot of good posts of remind me that there is good in the world, like seeing people support each other and connect with people they otherwise would never even know. I think social media has a lot of potential and can be a fantastic way to connect the world, however at this moment it is cluttered with false news and negative posts.

Digital Marketing

Social media has definitely taken over the world of digital marketing. Which makes sense because social media is where you can get the most attention. Digital media is used in many forms by companies-email, search engines, and of course social media. Social media is used by companies to promote new products, engage with their customers, as well as build a brand for themselves. Digital media is a fantastic tool, as I have come across so many small businesses that are run through soical media accounts. Without digital media, I would argue that we would not have nearly as many entreprenuers or small businesses.

Unfortunately, I have also seen a LOT of undisclosed ads. These frustrate me a lot as not only are they illegal, but they also destroy the trust of consumers. Personally, if I am seeing content from someone promoting a product in a discrete manner that feels natural, I assume that it is simply someone telling their honest opinion. When I look further into it, I feel lied to and tricked. The most positive reactions I have seen are to honesty and transparency.