What kind of consumer am I?

What type of consumer am I?

Simply looking at my lifestyle, myself and the people around me would agree, that I live an active and outdoorsy lifestyle. When I am not working or doing school work, I can most likely be found outside swimming, walking, running, or at the gym. I would also consider my lifestyle to be healthy, as I focus on eating healthy, whole foods (however I do still enjoy a nightly sweet treat). I can definitely relate myself to the hedonistic and autonomous lifestyles mentioned in chapter 6.3 of Consumer Behavior by Babin and Harris. These lifestyles are used to represent consumers who enjoy nightlife, travel, cities, and rural vacations.

What influences my buying decisions and how?

My buying decisions are very heavily influenced by current trends, as well as price. If I see a certain product is popular, and it seems realistic to my life, I am inclined to purchase it. A huge example of this is clothes and shoes. I am always looking for new styles that I feel allow me to express myself. When I see a popular article of clothing or pair of sneakers, I tend to be quick to add it to my list of wants.

With that said, I do not purchase items right away. I find it difficult to spend a lot of money on a product, therefore price matters when I and making a purchase. I must feel that the price aligns with the satisfaction I will get with the product. Usually, I feel items are priced too high, therefore I do not purchase them. Because of this, I am always on the lookout for a deal or sale.

What stage actually leads to my purchasing decisions?

The stage that leads to my purchasing decisions is the final decision-making stage. Once I have analyzed the price of the product, compared it to other options, and acknowledged my income and budget, I then decide whether or not to make the purchase.

When making a buying decision, how are you influenced by marketing research and marketing design?

Marketing design has a huge impact on my buying decisions. I am drawn towards sleek, modern designs with simple colors. I subconsciously associate this with high quality. If a product is advertised with chunky and dated marketing designs, I feel overwhelmed and out of touch with current technologies.

Market research is highly impactful when I am making a purchase. Every time I purchase a product, I look into the reviews. This is where I know people will be fairly honest and I can gauge any flaws that I may run into. I also do research on the company and the product itself. If there is a lack of information found, I am deterred from the product. If there is helpful and user-friendly information found, then I am more drawn towards the company and their products.